Job Description

Company : 

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a compelling opportunity to be a part of an exciting new food brand as we operate within a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017). We have strong aspirations to become the most popular high-protein bar in North America and beyond.

Role :

We’re looking for a sharp, culturally fluent Creative Strategist to join our lean, high-output creative team. Based in our NYC office Monday through Friday, you’ll report directly to the Creative Director and work closely with our graphic designer, growth team, and social/content team.

This role sits at the intersection of brand and performance. You’ll be responsible for developing and communicating high-level creative strategy that informs everything from branded campaigns to UGC-style performance ads and lo-fi ad content. You’ll bring creative clarity and vision across channels—translating brand identity into content that resonates with culture and converts with precision.

Responsibilities :

• Develop strategic creative briefs that fuel campaigns, product launches, and always-on brand storytelling.
• Collaborate cross-functionally with the paid ads, social, and creative teams to develop and guide creative direction for paid ads, UGC, influencer content, and organic content output.
• Own the creative strategy for lo-fi and UGC-style ad content, ensuring it aligns with brand tone and performance goals.
• Create frameworks and reference decks for content creators and editors, providing clear art direction, tone, and messaging guidance for each concept.
• Identify storytelling formats, hooks, and visual trends that perform well on TikTok, Reels, and Meta ads, and implement these insights into ongoing content strategies.
• Identify key creative testing opportunities and brief in assets that align with testing goal.
• Translate performance data and testing learnings into content improvements and iterate on winning directions.
• Conduct brand audits and trend reports to identify cultural whitespace and competitor strategies.
• Work closely with the Creative Director and graphic designer to ensure consistency across channels while leaving space for experimentation on social.

What you’ll bring :

• 3+ years in a creative strategy or content strategy role, preferably in-house at a high-growth CPG, beauty, or lifestyle brand—or at an agency working with similar clients.
• Proven ability to concept and guide high-performing UGC, paid social, and influencer content with measurable impact.
• A portfolio of paid/UGC content strategies you’ve led or contributed to.
• Deep knowledge of the evolving social and UGC landscape, including platform nuances (TikTok, Meta, Instagram, YouTube Shorts).
• Sharp instincts for culture, digital behavior, and content consumption—what’s trending, what’s tired, and what’s next.
• A pulse on up-and-coming creators, visual trends, and platform shifts.
• Strong communication skills and the ability to translate creative strategy clearly to internal teams, creators, and collaborators.
• A balance of data-driven thinking and brand-first storytelling; you know how to make performance content feel premium and on-brand.

Practicalities :

• This is a full-time, in-office role based in New York City. We work onsite five days a week — when the culture fits, it is fun to be in the office together. 
• Salary: $100K - $130K per year, inclusive of cash bonus based on attainment of company targets.
• Company equity opportunity on top of cash compensation.
• 100% covered Health, Vision, Dental Insurance.
• 401(k) with 4% match.
• Additional perks, such as covered gym expenses.
• Substantial and required PTO.

Application Process :

• Applications will be evaluated on a rolling basis
• Target start date: August 2025
• Send your resume, a short intro, and 1–2 examples of brands or campaigns you admire to people@davidprotein.com with the subject line “Creative Strategist Application - [Your Name]”

Applications submitted via LinkedIn will not be considered.

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