Vice President of Marketing
About the Company
Dynamic high-speed rail service
Industry
Transportation/Trucking/Railroad
Type
Non Profit
Founded
2012
Employees
201-500
Categories
Specialties
About the Role
The Company is seeking a VP of Marketing to lead the development and implementation of brand and marketing strategies that drive growth, enhance brand equity, and achieve business objectives. The successful candidate will be responsible for leading a high-performing marketing team, managing multi-million-dollar budgets, and ensuring the delivery of measurable business results through integrated marketing campaigns. Key responsibilities include leading the commercial strategy, executing targeted and personalized marketing, and managing creative and advertising agency relationships. The role also involves strategic communication, market research, and the optimization of marketing spend to maximize ROI. Candidates for the VP of Marketing position at the company should have a Bachelor's degree in marketing, business administration, or a related field, with an MBA preferred. A minimum of 15 years of data-driven marketing experience, including a proven track record in senior leadership roles, is required. The ideal candidate will have deep expertise in integrated marketing strategy, brand management, and customer journey optimization, as well as expert-level proficiency in marketing analytics. Strong strategic thinking, analytical skills, and a customer-focused, data-driven approach are essential. Experience in the transportation, hospitality, or travel industry is a plus, and the role demands excellent communication, presentation skills, and the ability to influence C-level stakeholders.
Hiring Manager Title
President and Chief Commercial Officer
Travel Percent
10%
Functions
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