People's Arc of Suffolk, Bohemia, NY, US
The Vice President of Marketing and Strategic Communications with the support of the Chief Advancement Officer is responsible for developing and implementing a comprehensive communications strategy that elevates the agencies brand, enhances its reputation, and drives engagement with key stakeholders. This role blends high-level strategy, creative direction, and cross-functional collaboration. The ideal candidate brings deep expertise in brand management, integrated marketing, media relations, executive communications, and multimedia content production.
Role Responsibilities:
Develops and executes a unified communications strategy to align with agency values.
Serves as the organizations brand steward, ensuring consistent voice, tone, and visual identity across all platforms.
Translates the organization's mission, and vision, into compelling narratives that resonate with diverse audiences.
Partners with the CEO to craft executive messaging, speeches, presentations, media engagements, and external communications.
Provides ideas to the executive leadership team to aide in strategic planning and organizational growth.
Leads the development and execution of integrated marketing campaigns to support advancement, fundraising, and programmatic initiatives.
Oversees creation and distribution of digital content, publications, advertising, social media, and other outreach materials.
Supervises and provides professional development to the Advancement and Communication Coordinator.
Provides creative and editorial leadership for Arc TV, aligning programming with strategic messaging and brand identity.
Collaborates with departments to deliver high-impact visual storytelling and video content that amplifies the organizations work.
Expands Arc TVs reach and influence through innovative programming, partnerships, and platform development.
Works cross-functionally with departments to ensure message alignment and provides communication support for major initiatives.
Defines and tracks key performance indicators (KPIs) to assess and optimize communications effectiveness.
Stays informed of industry trends and emerging technologies to continually innovate and elevate the organization's communications strategies, particularly in video storytelling and digital broadcasting.
Requirements
Bachelors degree in Communications, Marketing, Public Relations, or a related field (Masters degree preferred).
10+ years of experience in strategic communications, preferably within mission-driven or nonprofit organizations.
7+ years of supervisory experience
Exceptional writing, storytelling, and editing skills.
Experience working closely with executive leadership, including direct communication support for C-suite executives.
Highly collaborative, strategic, and creative approach to leadership.
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