Job Description

Position Overview: The Senior Associate Brand Manager role is part of the E-Commerce Marketing team, responsible for driving e-commerce growth across a dynamic product portfolio. This is an exciting opportunity to contribute to the evolution of a fast-growing sector within the company, with small, agile teams collaborating to innovate and shape the future of a popular consumer category.

Strategic Planning & Execution:

• Develop and implement strategies to optimize resource allocation, aligning with revenue and profitability goals.
• Partner with media agencies and retail collaborators to execute digital marketing campaigns (e.g., search, display ads).
• Collaborate with agency partners and internal creative teams to produce compelling content, seasonal updates, and product photography.
• Coordinate with customer service teams to resolve product-related issues.
• Oversee product updates, ensuring content is accurate and aligned with the latest shipments.
• Manage the setup and onboarding of new products with retail partners.
• Continuously track competitor activities and market trends.

Product Launch & Campaign Execution:

• Develop end-to-end strategies for launching new products, ensuring successful market entry.
• Design and implement product launch campaigns, working closely with cross-functional teams and external partners to ensure smooth execution, especially on major e-commerce platforms like Amazon.

Market Insights & Reporting:

• Assist the Director in executing market research studies to generate actionable insights for business growth.
• Analyze performance metrics and provide reports to internal stakeholders to track e-commerce initiatives' effectiveness.
• Contribute to shaping the vision and strategy for the e-commerce portfolio.

Budget Management:

• Monitor and manage monthly budgets to ensure optimal spend across digital and e-commerce channels.

Key Skills & Qualifications:

• Proven experience in digital advertising, including search engine marketing and content development.
• Expertise in organic search strategies, particularly within the Amazon ecosystem.
• Experience in designing and running test-and-learn strategies in e-commerce.
• Ability to lead agencies in crafting effective messaging and creative assets tailored for online retail.
• Strong analytical skills with the ability to derive actionable insights from data, especially using e-commerce platforms like Amazon.
• Excellent project management skills, with the ability to prioritize, organize, and execute tasks efficiently.
• Strong communication and interpersonal skills to align with internal teams and senior management.
• A proactive mindset with a passion for staying ahead of industry trends and evolving features on platforms like Amazon.
• Strong financial acumen, including experience with budgeting, P&L management, and cost optimization.
• A bias toward action and a passion for driving business results.
• Strategic thinking and problem-solving ability, with a focus on continuous improvement.
• Strong leadership skills, particularly in cross-functional collaboration.

Education & Experience:

• At least 2 years of digital marketing experience required.
• 1+ years of experience in consumer goods or similar industries preferred.
• Experience with kid-focused products, snacks, or confectionery is a plus.
• E-commerce or Amazon experience is highly desirable.
• A Bachelor’s degree is required.

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