Influencer Marketing Specialist Job at The Zimmerman Agency, Tallahassee, FL

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  • The Zimmerman Agency
  • Tallahassee, FL

Job Description

Influencer Specialist

Are you passionate about influencer marketing and driven by creative collaboration? The Zimmerman Agency, an Omnicom Agency is seeking a dynamic Influencer Specialist to join our growing team. If you’re experienced in both paid and non-paid influencer strategies and thrive in a fast-paced environment, we want to hear from you!

What You’ll Do:

  • Develop, execute, and manage influencer marketing campaigns across multiple platforms (Instagram, TikTok, YouTube, blogs, etc.).
  • Identify, vet, and build relationships with influencers for both paid and organic partnerships.
  • Negotiate contracts, deliverables, and compensation for paid influencer engagements.
  • Strategically engage and motivate non-paid influencers and brand advocates.
  • Collaborate with internal creative, PR, and digital teams to ensure consistent brand messaging.
  • Track, measure, and analyze campaign performance, compiling reports and insights.
  • Stay ahead of trends in influencer marketing, social media, and digital engagement.

What We’re Looking For:

  • Experience: 2+ years in influencer marketing, social media, or digital marketing (agency experience a plus).
  • Influencer Savvy: Strong knowledge of both paid and non-paid influencer strategies, platforms, and best practices.
  • Relationship Builder: Proven ability to build authentic relationships with influencers and creators.
  • Negotiation Skills: Experience negotiating contracts and compensation with influencers and agencies.
  • Analytical Mindset: Ability to use analytics tools to track KPIs and optimize campaigns.
  • Communication: Excellent written and verbal communication skills.
  • Organization: Detail-oriented with outstanding project management and multitasking abilities.
  • Creativity: Innovative thinker who brings fresh ideas to the table.
  • Tech Skills: Proficiency with influencer platforms/tools (AspireIQ, CreatorIQ, Upfluence, etc.) and major social media channels.
  • Passion: A genuine love for influencer culture, brand storytelling, and digital trends.

Bonus Points For:

  • Experience working with both micro and macro influencers
  • Familiarity with compliance and FTC guidelines
  • Content creation or copywriting skills

Why The Zimmerman Agency? You’ll join a creative, passionate team that values innovation and collaboration. We offer competitive compensation, growth opportunities, and a chance to work with an awesome portfolio of brands.

Ready to make your mark in influencer marketing? Apply to ssimpson@zimmerman.com with your resume and a brief cover letter/email highlighting your relevant experience!

Job Tags

Fixed term contract,

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